AZ Awards 2020 Gradient Background.
The 10th anniversary of the annual AZ Awards: a celebration of the world’s best in Architecture and Design, hosted by AZURE Magazine.
Building on the 2019 identity refresh, the AZURE team was looking for a unique way to capture this milestone in their 2020 identity and show graphics. We responded with a logo and system refresh that sparkles.
Client
Type
TEAM
SERVICES
INDUSTRY
Maison Neue
Tiempos

Creative Director — Paddy Harrington
Associate Creative Director & Project Lead — Tristan Marantos
Senior Designer — Sarah Paul
Project Manager — Hannah Vance

Branded Templates, Visual Identity, Motion Graphics
Architecture & Design
AZURE Magazine
AZ Awards 2020 Logo process
PROCESS Logo refresh explorations
AZ Awards 2020 Logo process
The 2020 AZ AWARDS logo builds upon the foundations of the 2019 brand elements. In place of the horizontal line, this refresh incorporates the gravitas of the 10th anniversary of the AZ Awards.
AZ Awards 2020 Web AdAZ Awards 2020 Web Ad
Web ads integrate the animated logo followed by key messaging and full bleed images. Headings use a combination of bold and light weights, stacked and tracked to equal the width of the longest word or phrase, using movement that is subtle and celebratory.
The Newsletter is predominantly black and white, using the animated logo where possible to highlight the ‘10th Year’. Colour differentiates key sections and headlines use a stacked & tracked type treatment.
The 2020 Submissions Video evokes an emotional reaction. Leveraging the jury interviews from previous years, architect Thom Mayne of Morphosis. shares a thoughtful, sincere, and memorable response to why awards matter.
Following the advanced marketing, the visual system is expanded across all facets for the Gala branding to develop the show graphics. Like all things in 2020, the process and programming were disrupted by the global pandemic. The in-person gala was recalibrated to the first ever all digital experience. We developed an adaptive graphic system that responds to any platform.
Watch the entire Award Show.
Eight colours were selected to represent each gala category providing energy and contrast to the featured work and backgrounds. Tiempos Light was introduced as a headline for contrast.
The Fun Zone: A flexible area surrounding the core video content that adapts to any platform requirements. Using the AZ logo to mask a colour gradient (made using all of the category colours) as a super graphic, reinforces the gala’s bright and energetic tone without distracting from the core content.
AZ Awards Gala Stills
Let’s collaborate
Let’s collaborate

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IDENTITY, DIGITAL

Steelport background image of an industrial building.

For collaboration inquiries: hello@sarahdpaul.com

© 2024 Sarah Paul

Thanks for stopping by!

Sarah is an ever-curious multidisciplinary designer with experience in branding, editorial, digital,and motion design. She believes that everyone has a story worth telling and through a collaborative process, helps to uncover and tell those stories through beautiful and thoughtful visual communication.

Originally from Trinidad and Tobago, Sarah immigrated to Toronto in 2006, where she studied inYork/Sheridan’s Bachelor of Design Program. Following her education, Sarah went on to lead the design and marketing for seven e-commerce companies at The Felt Store, explore design in the outdoor community through Red Tent Media, help redesign The Globe & Mail Style magazine, and tell BIG (Brave, Imaginative, and Guiding) stories with the good folks at Frontier.

Sarah is currently an independent designer and is available for collaboration. For portfolio and resume inquiries get in touch via email: hello@sarahdpaul.com

Back to the work!
BAIDA
AZURE Magazine
Dream
Hannah Traore Gallery
Honnold Foundation
HQ
YouTube
Verra
The Globe & Mail
The Bentway
Slate Asset Management
Noon & Night
Myseum
Interior Felt
Drake International
Diamond Schmitt Architects
Canadian National Exhibition
Daniels School of Architecture
Select Clients:
BAIDA
AZURE Magazine
Dream
Hannah Traore Gallery
Honnold Foundation
Drake International
Diamond Schmitt Architects
Canadian National Exhibition
Select Clients:
Daniels School of Architecture
HQ
YouTube
Verra
The Globe & Mail
The Bentway
Slate Asset Management
Noon & Night
Myseum
Interior Felt
Brand Architecture
Art Direction
Video & Motion Graphics
Visual Identity
Website Design
Naming
Editorial Design
Branded Templates
Brand Strategy
SERVICES: