Steelport background image of an industrial building.
Steelport is a world-class industrial park, connecting rail, road, and water in the historic port of Hamilton, Canada. At 800 acres, the scale and reach of this project are monumental, requiring a forward-thinking design philosophy fuelled by social and environmental sustainability. We worked with Slate Asset Management to develop a bold identity for this new development inspired by the larger-than-life machinery and processes that fuels this space.
The city's history as a vital industrial harbour throughout the 20th century was an important part of this project's story. Our work was to design an identity that respected and celebrated the economic and geographical significance of this plot, laying the groundwork for a revitalized industrial hub.

Client
Type
Developer
TEAM
SERVICES
INDUSTRY
Glosa Text
Söhne
Digital Chaos
Creative Director — Paddy Harrington
Associate Creative Director & Project Lead — Tristan Marantos
Senior Designer — Sarah Paul
Designer — Adélie Touraille
Project Manager — Maddie Cochran
Motion Graphics, Visual Identity, Website
Real Estate
Slate Asset Management
Steelport site visit
PROCESS   Field trip with the visual identity team to the Steelport site.
Steelport site visit
Steelport site visit
The logo features customized letterforms of Söhne Dreiviertel Fett typeface by Klim Type Foundry.
Steelport photography style guide
Photography is used to represent the breadth of work happening with tight shots, focusing on a specific machine process or a person in action, and wide shots that convey the scale of the site.
Steelport hoarding
Steelport signage
Steelport sandwich board
Steelport phone case
Steelport hard hat
Steelport swag
Steelport t-shirt
Let’s collaborate
Let’s collaborate

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IDENTITY, DIGITAL

Interior Felt material details background photo.

For collaboration inquiries: hello@sarahdpaul.com

© 2024 Sarah Paul

Thanks for stopping by!

Sarah is an ever-curious multidisciplinary designer with experience in branding, editorial, digital,and motion design. She believes that everyone has a story worth telling and through a collaborative process, helps to uncover and tell those stories through beautiful and thoughtful visual communication.

Originally from Trinidad and Tobago, Sarah immigrated to Toronto in 2006, where she studied inYork/Sheridan’s Bachelor of Design Program. Following her education, Sarah went on to lead the design and marketing for seven e-commerce companies at The Felt Store, explore design in the outdoor community through Red Tent Media, help redesign The Globe & Mail Style magazine, and tell BIG (Brave, Imaginative, and Guiding) stories with the good folks at Frontier.

Sarah is currently an independent designer and is available for collaboration. For portfolio and resume inquiries get in touch via email: hello@sarahdpaul.com

Back to the work!
BAIDA
AZURE Magazine
Dream
Hannah Traore Gallery
Honnold Foundation
HQ
YouTube
Verra
The Globe & Mail
The Bentway
Slate Asset Management
Noon & Night
Myseum
Interior Felt
Drake International
Diamond Schmitt Architects
Canadian National Exhibition
Daniels School of Architecture
Select Clients:
BAIDA
AZURE Magazine
Dream
Hannah Traore Gallery
Honnold Foundation
Drake International
Diamond Schmitt Architects
Canadian National Exhibition
Select Clients:
Daniels School of Architecture
HQ
YouTube
Verra
The Globe & Mail
The Bentway
Slate Asset Management
Noon & Night
Myseum
Interior Felt
Brand Architecture
Art Direction
Video & Motion Graphics
Visual Identity
Website Design
Naming
Editorial Design
Branded Templates
Brand Strategy
SERVICES: