Noon & Night header image
Noon & Night believes in supporting everyone’s wellness journey and is one of the first CBD brands in Canada to expand into the health and wellness market. As a part of the Sunday Market brand family, Noon & Night needed a visual identity to reflect it’s recently completed brand strategy.
Noon & Night’s visual identity is rooted in the simple pleasures of self-care and rejuvenating daily routines. The visual identity engages the senses, translating the softness and the pleasure often associated with wellness products. The brand’s photography style uses soft backgrounds, detailed natural textures, and short focal lengths to eliminate background noise and focus on the products. The typographic approach, photography style, and the sunset- and botanically-inspired colours all speak to blissful sensory experiences.
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Client
Type
TEAM
SERVICES
INDUSTRY
GT Zirkon
Beatrice
Creative Director — Paddy Harrington
Design Director — Paul Kawai
Senior Designer & Project Lead — Tristan Marantos
Designer — Sarah Paul, Deborah Khodanovich, Emi Takahashi
Project Manager — Hannah Vance, Maddie Cochran
Packaging, Visual Identity
Health & Wellness
Aleafia Health
Noon & Night primary logo
Noon & Night stacked logo
Noon & Night short logo
Noon & Night graphic shapes
Inspired by the application and use of Noon & Night products, these graphic shapes provide texture to brand materials, frames for photographs, and reinforce the inviting and sensory tone of the brand.
Noon & Night graphic shape
Noon & Night graphic shape
Noon & Night graphic shape on photo
Noon & Night graphic shape on photo
Noon & Night photography style
There are three photo styles for this brand: In Use photos feature close-ups of the product being used by a person. Product photos beautifully frame our products on their own. Texture photos add colour and feeling.
Noon & Night postcards sample application
Noon & Night sample packaging
Noon & Night website
Noon & Night roller ball
Noon & Night sample packaging
Noon & Night sample packaging
Noon & Night Sleep Mask sample application
Noon & Night Headband sample application
Let’s collaborate
Let’s collaborate

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For collaboration inquiries: hello@sarahdpaul.com

© 2024 Sarah Paul

Thanks for stopping by!

Sarah is an ever-curious multidisciplinary designer with experience in branding, editorial, digital,and motion design. She believes that everyone has a story worth telling and through a collaborative process, helps to uncover and tell those stories through beautiful and thoughtful visual communication.

Originally from Trinidad and Tobago, Sarah immigrated to Toronto in 2006, where she studied inYork/Sheridan’s Bachelor of Design Program. Following her education, Sarah went on to lead the design and marketing for seven e-commerce companies at The Felt Store, explore design in the outdoor community through Red Tent Media, help redesign The Globe & Mail Style magazine, and tell BIG (Brave, Imaginative, and Guiding) stories with the good folks at Frontier.

Sarah is currently an independent designer and is available for collaboration. For portfolio and resume inquiries get in touch via email: hello@sarahdpaul.com

Back to the work!
BAIDA
AZURE Magazine
Dream
Hannah Traore Gallery
Honnold Foundation
HQ
YouTube
Verra
The Globe & Mail
The Bentway
Slate Asset Management
Noon & Night
Myseum
Interior Felt
Drake International
Diamond Schmitt Architects
Canadian National Exhibition
Daniels School of Architecture
Select Clients:
BAIDA
AZURE Magazine
Dream
Hannah Traore Gallery
Honnold Foundation
Drake International
Diamond Schmitt Architects
Canadian National Exhibition
Select Clients:
Daniels School of Architecture
HQ
YouTube
Verra
The Globe & Mail
The Bentway
Slate Asset Management
Noon & Night
Myseum
Interior Felt
Brand Architecture
Art Direction
Video & Motion Graphics
Visual Identity
Website Design
Naming
Editorial Design
Branded Templates
Brand Strategy
SERVICES: